The primary role of the Business Development Manager is to
prospect for new clients by networking, cold calling, advertising or other
means of generating interest from potential clients. They must then plan
persuasive approaches and pitches that will convince potential clients to do
business with the company.
They must develop a rapport with new clients, and set targets
for sales and provide support that will continually improve the relationship.
They are also required to grow and retain existing accounts by presenting new
solutions and services to clients. Business Development Managers work with mid
and senior level management, marketing, and technical staff.