primary role of the Business Development Manager is to prospect for new clients
by networking, cold calling, advertising or other means of generating interest
from potential clients. They must then plan persuasive approaches and pitches
that will convince potential clients to do business with the company.
must develop a rapport with new clients, and set targets for sales and provide
support that will continually improve the relationship. They are also required
to grow and retain existing accounts by presenting new solutions and services
to clients. Business Development Managers work with mid and senior level
management, marketing, and technical staff.